The celebrations of the new P&O Cruise Liner Azura are reportedly going to be cut short so the ship can commence operating in order to earn money.

The delivery of the ship is expected to take place on 31st March 2010 with the maiden voyage commencing on 12th April 2010, giving agents and prospective consumers a shorter time to visit and view the ship.

Nigel Esdale P&O Cruises Managing Director recently said, “Azura is traditional P&O Cruise in a Ventura-size package targeted at past passengers and the evidence is that the message is getting through to the trade and consumers. Agents are savvy about cruising and we have a programme of on and off-line marketing to keep consumers up to date with the ship’s development.”

With extra capacity on board, taking it just over 3,000, P&O Cruises are expecting a rise in returning consumerism as well as new clientele bookings.