Research by Holiday Which? magazine has shown that cruise holidays are no longer considered to be the holiday choice of the over-50s.

Millions of British holidaymakers are said to have opted for a holiday cruise this year with a further increase expected next year.

The widening cruise market is attracting families and younger travellers, with newly weds in particular choosing a holiday on board a cruise liner for their honeymoon.

Claire Lilley, from Holiday Which? explained: “If you look in the trade press, the number of new cruise ships being launched this year is phenomenal really. And these are massive ships being launched in the UK alone.”