Cruise holiday operator P&O Cruises is offering new shore excursions, aimed for those looking for something very unique.

Driving a Ferrari F430 in Italy, zip wiring in Jamaican rainforests or taking a snow truck to explore the glaciers in Iceland – these are some of the new ‘once in a lifetime’ excursions offered by the cruise line.

“We are now attracting more new to cruise passengers than ever before and these holidaymakers are looking for something a little different to do on shore than a guided coach tour.”

“In a two week Mediterranean cruise they could charter a private yacht, go zip-wiring, learn to cook an authentic Italian specialities and make their very own fragrance,” said P&O Cruises managing director Nigel Esdale.