Commercial blogging becomes illegal
As holidaymakers around the world continue to show growing dislike to online hotel reviews made by the hotel itself, the European Union makes it illegal.
From April 6 EU’s Unfair Commercial Practices Directive comes effective. It makes it illegal for companies to write blogs or reviews about themselves, or to pay anyone to do so.
This practice is known as commercial blogging, or flogging.
The new EU law covers misleading practices and aggressive practices. The unfairness of the practice is evaluated based on whether or not it has affected the consumer’s decision to purchase.
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