This year has seen another rise in the number of Britons taking a holiday in Jamaica, and 2008 is expected to be another good year.

In the first six months of 2007 there was a 12.8% rise in the number of Brits entering Jamaica compared to the same period in the previous year, and since that, numbers have continued to rise.

The Jamaica Tourist Board’s Regional Director for UK, Ireland and Northern Europe, Elizabeth Fox said: “Jamaica saw a strong start to 2007 with steady growth in visitor numbers each month. As the year progressed we have continued to see this strong pattern sustained through the duration of the year.

“‘We can attribute Jamaica’s growth in visitor traffic to a number of factors. Our dedicated advertising campaign highlighting the huge diversity of experiences on offer provides us with excellent exposure.

“We also operate a very successful online training programme, and have recently announced our 2000th Jamaica Travel Specialist to have completed the training. Educating travel agents on Jamaica’s abundance of fantastic attractions, mouth watering food, quality accommodation and warmth of the Jamaican welcome is key to our strategy and we are grateful to them for their ongoing support and enthusiasm for Jamaica.”